Soriana, the first Mexican chain of markets in the nation, is the only chain offering free Wi-Fi service in its 824 stores for its over 714 million yearly shoppers.

The wireless connection is provided by WaveMAX, who are pioneers in shared WiFi networks. Under its licensed SharedFi technology, which exploits AI and programmed learning of shopper’s buying information, Soriana will have the capacity to have important and intelligent communications with its clients, while also expanding service.

To get to the free system, users must connect with the WiFi system of the store through the SharedFi network. Once the customer enlists, it will recognize his profile to offer personalized promotions. This will be rolled out in stages and will be fully implemented by the end of the year.